Skincare is a billion dollar industry, so it’s no wonder every celebrity wants to dip their fingers into this pot of gold. Celebrity skincare lines are launched by the most beautiful faces of our generation: Jennifer Lopez, Kim Kardashian, Alicia Keys, Rihanna, Hailey Bieber Scarlett Johansson, and the man who hasn’t aged in two decades – Pharrell Williams. It’s no wonder they bring in sky high revenues; we all want to be them, to live like them, to look like them.
Celebrity skincare lines all sell us with the same buzz words of today: ‘clean beauty’, ‘environmentally conscious’, and ‘expert lead’. They offer full skincare routines and ultimately there’s a minefield of skincare to choose from. Luckily, you don’t have to buy the entire celebrity skincare product lines. Because we save you time and money and highlight only the best, the hero products for each skincare line. The products that are actually worth trying.
JLO BEAUTY
BY: JENNIFER LOPEZ
Launch Date: 1st January 2021
The Selling Point: JLo Beauty® Olive Complex, a 4-part olive blend.
The Skincare: JLo Beauty skincare philosophy is based on their proprietary Olive Complex. It’s a 4-part olive blend of squalane, fermented oil, extra virgin oil and leaf extract. This Olive Complex is clinically shown to deliver all-day moisturisation and glow.
It is an 8 piece set, selling as a full routine consisting of a gel cream cleanser ($38), a hydrating cream ($58), an eye cream ($48), a moisturiser with SPF 30 ($54), a face highlighter or complexion booster ($39), glow serum ($79), a BHA and AHA resurfacer ($58), and sheet masks ($48). Packed in luxe gold containers, this feels expensive and lies in the mid to luxe skincare price point.
HERO PRODUCT: THAT BLOCKBUSTER™ HYDRATING CREAM ($58) for 1.7oz/50ml
A hyaluronic formula that provides hydration, brightening, smoothing and plumping. It’s non-comedogenic, so it won’t clog your pores. It includes peptides, niacinamide and collagen-protecting carnosine — which support elasticity and visibly reduce fine lines and wrinkles. The proprietary Olive Complex nourishes, brightens, smoothes and plumps your look skin for a glowy complexion.
Special mention goes out the Hydrating Cleanser which also earned itself some loyal fans for its not too greasy formula which leaves skin feeling deeply cleaned and soft.
THE OUTSET
BY: SCARLETT JOHANSSON
Launch Date: 1 March 2022
The Selling Point: Consciously Clean. Mindfully Designed. Hyaluroset™ Complex
The Skincare: The skincare range was formulated with a consciously clean ethos, which means they have decided to offer their skincare that is free from a number of ingredients. Packaging is incorporated in recyclable glass bottles and post-consumer recycled plastic where possible. The Hyaluroset™ Complex is plant derived, that plumps skin to smooth the skin from fine lines, delivers hydration and boosts radiance.
The 5 piece set consists of: a Vitamin C eye cream ($42), Restorative Niacinamide Night Cream ($54), Gentle Micellar Antioxidant Cleanser ($32), Firming Vegan Collagen Prep Serum ($46), and Nourishing Squalane Daily Moisturiser ($44). The price point on this skincare is great and makes it affordable for most people. With generous servings in the products, the full set should last you about 3 – 6months with daily use.
HERO PRODUCT: Gentle Micellar Antioxidant Cleanser $32 for 5oz/150ml
This antioxidant-rich gel cleanser gently lifts away makeup, excess oil and impurities leaving skin fresh, hydrated and balanced. It’s a gel-like cleanser which feels cool to the skin. The micelles attract and dissolve makeup, oil and impurities without drying out skin. Contains an antioxidant fruit extract blend of lemon, orange, avocado and grape extracts that help minimise free radical damage.
KEYS SOULCARE
BY: ALICIA KEYS
Launch Date: Early 2021
The Selling Point: Dermatologist developed inspired by the love of ancient beauty rituals for the whole self – body, mind and spirit. Free from certain ingredients.
The Skincare: The extensive skincare offering consists of: glow illuminating priming serum with niacinamide ($38), golden cleanser with Manuka honey ($32), skin transformation cream with bakuchiol ($47), promise serum with niacinamide ($41), be luminous powder exfoliator with lactic acid ($$37), comforting balm with camellia seed oil ($18), reviving aura mist with rose of jericho ($37), radiant eye cream with peptides ($44), tranquil essence – sooting and hydrating toner ($37), harmony mask with Manuka honey ($44), skin transformation cream with bakuchiol (fragrance free) ($47), nourishing cleansing balm + makeup remover ($44), and a rich skin transformation cream with bakuchiol ($47).
HERO PRODUCT: Golden Cleanser with Manuka Honey $32 for 5.75oz/170ml
Housed in a glass bottle, this is a delicate, soothing face cleanser that removes dirt, makeup, and impurities while softening skin. The scent of Sage and Oat Milk soothes the mind and encourages stillness. Manuka honey offers anti-bacterial properties and leaves skin soft.
Special mention to the Harmony Mask with Manuka Honey $44 for 1.76oz/50g
SKKN BY KIM
BY: KIM KARDASHIAN
Launch Date: 21 June 2022
The Selling Point: A 9 step product ritual, fueled by years of gathered insights from global skincare specialists. Packaged in refillable bottles.
The Skincare: A 9 step routine that includes a cleanser ($62), toner ($65), exfoliator ($80), face cream ($125), eye cream ($110), hyaluronic-acid serum ($130), vitamin C8 serum ($130), oil drops ($140) and a night oil ($140). A full set costs $575 which falls in the luxury skincare category, unaffordable for most people. The contents, the ‘juice’ inside are also on the smaller side, quite stingy. On the website, there is a ‘suggested replenishment frequency’ where most creams have been suggested to last you about 1 month and about 3 months for the oils. Which means, spending $575 every month on skincare! Highly unaffordable for many, many people.
HERO PRODUCT: Eye Cream ($110) 0.5oz/15ml
Outrageously expensive for the size, but if you want to try one product, and are a fan of Kim K, then this is the one to try. A gentle yet efficient peptide eye cream that helps preserve elasticity and acts to reduce puffiness and the appearance of fine lines around the eye’s most delicate areas.
HUMANRACE
BY: PHARRELL WILLIAMS
Launch Date: 25 November 2020
The Selling Point: A gender neutral skincare range created for humans – all born in the same skin. Formulated
The Skincare: A simple routine for every human, packaged in beautiful green, refillable containers. Products include a rice powder cleanser ($32), lotus enzyme exfoliator ($46), humidifying face cream ($48), reenergising white clay body bar ($16), energy channeling charcoal body bar ($18), humidifying body cream ($54), ozone body protection cream SPF30 ($52), ozone face protection daily moisturiser SPF30 ($58). For the amount of juice inside the packaging and the price point, it is an expensive skincare range. Refills are available, in the same format as the refills in the SKKN By Kim range.
HERO PRODUCT: Humidifying Face Cream ($48) 2.1oz/62ml
A cushioning cream containing snow mushroom and hyaluronic acid to hydrate, soothe and lock in moisture. It contains squalane which is what makes this cream so super hydrating; as squalane mimics the skin’s natural lipid function that locks in moisture and prevents moisture loss. Leaves skin feeling silky and smooth and isn’t too greasy.
FENTY BEAUTY
BY: RIHANNA
Launch Date: 31 July 2021
The Selling Point: Launching off the back of her hugely successful make-up line, one of the first celebrity skincare lines to be launches that offers a simple routine with refillable packaging.
The Skincare: Launching with 3 essential products, a cleanser, toner and moisturiser. Now the skincare line is behemoth of products, fragrance-free version of the same creams and a massive Fenty Beauty Make-up line that has made Rihanna a formidable business woman and a sizeable fortune. Products include: The Total Cleans’r Makeup Removing Cleanser with Barbados Cherry ($32), the Fat Water Niacinamide Pore-Refining Toner Serum with Barbados Cherry ($37) and The Hydra Vizor Invisible Moisturiser Broad Spectrum SPF30 Sunscreen with Niacinamide and Kalahari Melon ($47).
HERO PRODUCT: Fat Water Niacinamide Toner($37) 5oz/150ml
A 2-in-1 toner serum combo that targets pores, improves the look of dark spots, brightens, smooths, and fights shine, without stripping skin. It’s oil and alcohol free, therefore not stripping to the skin and it non comedogenic.
rhode
BY: HAILEY BIEBER
Launch Date: June 2022
The Selling Point: Curated skincare essentials. Formulated for a variety of skin types and needs with high performance ingredients. Selling her signature glazed donut look.
The Skincare: Launching with 3 essential products, a cleanser, toner and moisturiser. A Peptide Glazing Fluid ($29), Barrier Restore Cream ($29), and Peptide Lip Treatment ($16). The price point is highly affordable.
HERO PRODUCT: Peptide Glazing Fluid ($29) 1.7oz/50ml
A lightweight, quick-absorbing, gel serum that visibly plumps and hydrates to support a healthy skin barrier.
Stay tuned for Part 2 with Celebrity Skincare lines by Jessica Alba (HONEST), Gwyneth Paltrow (GOOP), Rosie Huntington-Whiteley (ROSE Inc), and Kristin Cavallari (Uncommon James).
